The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. It’s about being free and living life to it’s fullest with no regrets or taking anything for granted; it’s an attitude. Pura Vida directly translates into “Pure Life”, simple as that.
Each bracelet has a unique and different color combination so coming across someone with your exact bracelet will be a tough find. The hard work that goes into making each bracelet represents the dedication and respect for the beautiful land that we all live in. Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.
Pura Vida is also a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.